Lidl Perfetto—not bad, but not ”perfetto,” either

One of my friends suggested that I try this: Perfetto from Lidl, the German supermarket chain. OK, I did it! Here’s what I have to say.

Like most European grocery store coffees, Perfetto comes in these 500g/17.6oz ”bricks.” There is no real description on the package. Only the Danish translation of the ingredients tells us this is about ”robusta-bønner.” Whether there is something else in this, we don’t know. They say the strength—whatever that means—is 9/10.

When I opened the package I instantly got the familiar arom of robusta. Not bad! I was reminded of some Italian grocery store espressos, like Lavazza Crema e Gusto.

The bouquet was pleasant as well: Dark chocolate and vanilla. There was also some of that earthiness and sharpness that you associate with Italian style robusta.

I have to say the taste disappointed me a bit. Granted, all of the things I was expecting based on the smell were there. However, the whole experience was kind of hollow. Let’s put it like this: If the taste had a shape, it would be spherical. The edges would be medium thick, that is to say, full bodied and flavorful. But then, in the middle: nothing. In this sense, Perfetto was very similar to some other Lidl blends, such as Bellarom Java Sumatra.

So, is it ”perfetto”? No. Obviously not.

Is it bad? No, it’s quite OK for the (very low) price.

Would I buy it again? I don’t think so. But if I had to choose between this and the regular Finnish grocery store coffees that cost three times more, this would be my choice.

There’s one more thing, though. On the packaging there’s a mark that says ”UTZ Certified.” They explain: ”This coffee was grown by UTZ farmers who implement better farming practices, with respect for people and the planet.” OK, that’s all very good. However, I’d like to know this: How are you going to make coffee production sustainable and thus give ”respect for people and the planet” if the end product costs 1.43 euros per 500 g? That’s less than the tenth of what you pay for good Italian coffee! I hope they can do it!

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