Joe Coffee Company ”The Daily”

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Here’s a coffee blend I got from the States: ”The Daily, House Coffee” from Joe Coffee Company, New York.

This is a blend of washed Caturra, Bourbon and Pacamara from Guatemala and Columbia. The label promises ”Chocolate, Caramel, Medium Body.” The roast is on the lighter side, somewhere around 2,5 on the scale of one to five.

As you open the bag and grind the beans, you get the familiar aroma of marzipan and chocolate that reminds you of many light roasted Finnish grocery store coffees (e.g. Paulig blends).

Figuring out the flavor profile was a bit of a challenge for me.

The moka pot brought out a nice, fruity acidity, a ”high,” citrusy note. There was also some midrange chocolateyness, but not much—the midrange was not very strong in this blend, which made it seem slightly hollower than some similar blends. On the very bottom of the flavor spectrum there was a small amount of dark chocolate. This added a hint of nice bitterness to the overall taste.

Brewing this with my AeroPress (inverted, steel filter) sometimes brought out more fruity flavors. I say ”sometimes,” because even if I tried to follow the same exact method of brewing, the fruityness wasn’t always as apparent. When it was there, it was not citrusy, but sweeter and ”softer.” In other cups, however, the fruityness was replaced by a certain bitterness. This was not the same bitterness of dark chocolate that I detected earlier. Rather, it was a nutty bitterness, which reminded me of another ”daily” blend, Grand Dia from Arvid Nordqvist.

By the way, ”The Daily” had a nice room note. The other day I was enjoying it while working. For some reason I had to leave my study for a moment, and left my cup on my desk. When I got back, the room was filled with a citrusy, slightly chocolatey scent. Quite pleasant.

Summa summarum—In my opinion, there were three main aspects to the flavor profile: acidity, fruityness and nutty bitterness. For some reason, the proportions seemed to change quite a bit. The acidity was always there, but sometimes the overall flavor felt fruitier, sometimes more bitter. Whether this was due to small changes in the water temperature, I couldn’t tell. Be that as it may, the blend seemed slightly inconsistent and unpredictable. On top of the three main aspects mentioned above, there was some chocolate as well, but not much. I wasn’t able to detect the caramel at all.

Perhaps the overall flavor profile was not the most unique or mind-blowing. But just as its name would suggest, ”The Daily” seemed to work well enough as an all day every day blend. I found it to be a good choice for my morning cup. I might not book a flight to the States just to get it, but I’d be happy to enjoy it if I got it again.

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