Paulig Origins Blend Tanzania—Seriously?

This is the third blend from the Origins Blend series by Paulig: Tanzania.

Like all the other blends in the series, Tanzania is made of 100% Arabicas, roasted medium dark (3/5), and pre-ground for coffee makers or French press.

I brewed it in my French press, following the method I explained in my recent review.

It goes without saying that Tanzania is made of Tanzanian beans. That’s all the company tells us about the ingredients. In the bag description they call this coffee fresh, nuanced and berry-like. The Paulig website elaborates: there is plenty of flavor and aromas of red berries. OK, that sounds like something I would really like!

Uh oh.

The bag aroma was… well, it smelled like coffee. That all I could say about it, really.

If I was struggling to come up with a proper review of Paulig Colombia, writing this one was even harder. Even after several cups, I just couldn’t taste the things they promised. To me, this blend was not fresh or nuanced, but rather dull. Also, in my opinion, there was no berry flavor to it. Zero. It’s not like it tasted bad, really, but it wasn’t very good, either. Just… grocery store coffee—which this is, obviously.

Mind you, I don’t want to be hard on Paulig. I’d LOVE to support our local businesses. But I just don’t understand how even the biggest coffee company in a small country like Finland can afford to make blends like this, while the Swedish competition is cranking out far better products and selling them for similar prices. An historical blender like Paulig should know better. In my opinion.

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