Paulig Juhla Mokka—The Finnish classic

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This is the coffee review that many of my readers have been waiting for.

This is also the review that will make others roll their eyes.

What is it about? Juhla mokka, blended and roasted by the Finnish coffee giant Paulig.

This is the blend that has been considered THE Finnish coffee for decades. Every Finn knows it. Many also think that it is the best coffee around. You can read about the history of the blend on the company website (in Finnish).

On the package, Paulig tells us that this coffee is (my translation) a ”fine and full-bodied” blend of 100% Arabicas from Central America, South America, and Africa. Nowadays, the blend is available in several different forms and roasts, but the classic version of Juhla mokka is roasted light (1/5), and comes in these 500 g ”bricks”, pre-ground for filter use. The company describes the flavor profile thus:

  • Body: 2/5
  • Acidity: 4/5
  • Aroma: 4/5

As I opened the bag, the coffee smelled like a basic grocery store Arabica. The aroma was somewhat fruity, and there might have been a hint of chocolateyness as well. Quite pleasant, actually.

While the blend was pre-ground with the filter machine user in mind, the grind size seemed to be suitable for AeroPress as well. That’s why I decided to brew it using the latter.

Regardless of the AeroPress recipe, the flavor was dominated by a ”high”, sharp acidity. It was not reminiscent of fruits, berries, or anything else I could think of. It just tasted acidic. Now, normally I’m OK with some acidity, especially if the body is full enough to balance out the flavor profile. Here, however, the midrange was pretty weak. There might have been some nutty and chocolatey notes here and there, but they seemed muted and hard to detect. Overall, the coffee felt kind of weak (diluted, even?) and sharp at the same time.

Many Juhla mokka fans have asked me whether I like this blend or not. Well, let me put it this way: I do not actually hate it. That said, it’s kind of hard for me to understand why so many Finns love this coffee so much. Of course, to each their own, right? Right. In my humble opinion, however, there are better options out there. If you want to get a good, light roasted coffee that’s readily available in the local supermarket, I would suggest you try Gran Dia from Arvid Nordquist.

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