Paulig Presidentti Gold Label—Finnish grocery store coffee at its best

A while ago, I was asked to write reviews of two blends by Paulig, Presidentti kahvi and Presidentti Gold Label. As you can tell from my first review, I was positively surprised by the regular Presidentti. This time, I’ll say a couple of words about the Gold Label version.

First, the packaging is pretty classy. One gets the impression that Gold Label is the high-end version of the traditional Presidentti. Whether or not this is a correct interpretation, the coffee itself is pretty good.

On the package, it says that this is an ”aromatic coffee blend, finalized with best beans of the season [sic] from East Africa. Fruity flavoured Ethiopian beans together with lighter roast bring out the nuanced taste of this 100 % Arabica coffee in its full glory.” The company has also added the familiar graph, which can be interpreted as follows:

  • Body: 2/5
  • Acidity: 4/5
  • Flavor: 4/5

The bag note was rich and pleasant: dried fruits, medium dark milk chocolate, and some nuttiness. The aroma reminded me of the regular Presidentti, but it was a little darker. That said, it didn’t smell ”darker” in the way that a darker roast would. Granted, Gold Label is roasted slightly darker (2/5 on the Paulig scale) than the original Presidentti (1/5). Here, however, the ”darkness” made me think of dried fruits as opposed to fresh ones.

I decided to brew it in my AeroPress, using the inverted method I know best.

The flavor profile was predictable but pleasant. It was a harmonious mélange of both fresh and dried fruits, medium dark milk chocolate, and nuttiness. It was full flavored, but medium-mild in strength. It had a rich, natural sweetness to it, and yet it was robust enough to work in any situation. Moreover, there was a substantial amount of acidity. Even so, it did not feel sharp or harsh in the mouth. Instead, the acidity was quite soft and pleasant.

Presidentti Gold Label might be one of the best Finnish coffees I’ve purchased in a supermarket. In my opinion, it encapsulates everything that most Finns seem to like about their coffee, and makes it even better. While I wouldn’t go as far as to say that it became one of my favorite blends, it certainly was enjoyable. If you want to experience Finnish grocery store coffee at its best, get some Presidentti Gold Label from Paulig!

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