First impressions: Segafredo ”Decacrèm”

Let’s be honest. I do not drink coffee for the caffeine. In my 13 years as a regular coffee consumer, I have never managed to develop a ”vitamin C” addiction. (You can read my testimony here.) Having said that, I am of the opinion that caffeine is an integral part of the whole experience of enjoying coffee. That’s why I’ve never been a huge fan of decaf products.

But hey, I don’t want to be narrow-minded! Since I recently found this new (to me) decaf blend, I decided to add it to my list of Italian grocery store coffees. So, without further ado, here are my first impressions of Segafredo Decacrèm.

At first glance, this was exactly like any Italian supermarket espresso. That is to say,

  • it was roasted ”medium”
  • it was pre-ground for macchinetta
  • it came in a small vacuum sealed ”brick”

On the pack, the company gave the following information:

  • Aroma: 3/5
  • Intensity: 3/5
  • Body: 3/5
  • Persistency: 4/5

Sounds about right to me! Flavor-wise, Decacrèm was definitely in the same ballpark with its sibling blends. It was a 100% Arabica blend with a nice acidic edge to it. Even so, the overall experience was quite ”soft” and semi-creamy. The flavor profile was surprisingly reminiscent of Bravo ο Κλασικός, the Greek grocery store blend I enjoyed recently: it had this dryish vibe of medium dark unsweetened cocoa powder, and yet it also reminded me of dried fruits. To me, the longish finish was the best part.

I found it hard to determine whether the decaf process had altered the flavor. I think it had. While Decacrèm was by no means weak in body, it might have felt somewhat ”hollow”. That said, it was not the hollowness of those cheap Bellarom blends people buy from Lidl. The body was just lighter than expected.

It was actually quite nice to have one more cup of Italian coffee after dinner without having to lose my sleep. If that sounds appealing to you, you might want to get some Decacrèm and see for yourself.


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