Bellarom Colombia—mediocre at most

Here’s Bellarom Colombia, a 100% Arabica coffee from Lidl, the German supermarket chain.

On the bag, the company describes the product thus:

Cultivated exclusively at a high altitude in rich volcanic soils, these beans are harvested at their optimum ripeness. Medium roasted, with a rich, elegant aroma and a full-bodied finish.

They also tell us that the ”strength”—whatever that means—is 5 on the scale of 10.

Briefly, there is little positive I can say about this product.

Yes, the aroma of the beans—whole and ground—was quite OK. As you would expect from Colombian coffee, there were notes of nuts and chocolate.

In my humble opinion, however, Colombia did not taste good. Indeed, it was pretty full-bodied and flavorful. Curiously, though, I was unable to detect the actual flavors. Yes, the nuttiness and the chocolate might have been there in the background. Mostly, however, I got a harsh, mediocre Arabica flavor.

I will not buy this coffee again.

I’m not sure I can finish the bag.

If you want to enjoy good Colombian coffee, do not waste your money into this product. Get some Pascucci Colombia instead!

Bellarom Ethiopian Sidamo—Better than the others, but still…

QUESTION: What are the most read coffee reviews on this website?
ANSWER: The reviews on Bellarom and Italiamo coffees from Lidl, the German supermarket chain.

OK, I’ll give you some more! This review is on Bellarom Ethiopian Sidamo. On the bag it says:

This coffee comes mainly from the southern province of Sidamo in Ethiopia – from the origin of coffee. This coffee from high-altitudes convinces with its intensive flavour, low acidity and spicy, fruity and floral aroma.

They also describe the aroma and flavor thus: ”Fruity, Spicy Aroma with a Flowery Flavour”. Furthermore, the ”strength”—whatever that means (flavor? caffeine? darkness of roast?)—is said to be 6 on the scale of 10.

For an inexpensive coffee like this (9,98 € / kg), the bag note was surprisingly good. It was exactly what the company promised: fruity, spicy, and floral.

As I brewed the coffee in my Bialetti Moka pot, I noticed that in addition to the features mentioned above, the bouquet was dominated by a sweet, caramelly aroma. (Can an aroma be sweet? Well, you probably see what I mean.)

The flavor profile, however, was a little disappointing. The main notes were caramel, baking spices, and baking cocoa. There might have been a tiny hint of fruitiness as well, but it was really hard to detect. The floral notes were absent altogether. That said, the finish was nice. It reminded me of the rich nuttiness of American burley pipe tobacco. The mouthfeel was semi-creamy and pleasant as well.

Like other Bellarom blends, Ethiopian Sidamo left me with mixed feelings. Yes, it was relatively flavorful. At the same time, the flavors were kind of nondescript, resulting in a flavor profile that was a little… meh. I’m not saying it was bad, but in my opinion, it wasn’t particularly interesting, either. It really didn’t highlight the fruity and floral qualities of Sidamo beans. Maybe that’s the price you’ll have to pay for inexpensive coffee.

I will say one thing, though: Ethiopian Sidamo was better than the other Bellarom blends I’ve had in the past. But if your local Lidl happens to be carrying their Italiamo coffees (made in Italy!), I would opt for those instead. Their quality is considerably higher.

Italiamo Espresso Magnifico—an honest Italian espresso

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Like Caffè Tradizionale 100% Arabica, which I reviewed (and enjoyed) last year, Espresso Magnifico is part of the Italiamo line of Italian products marketed by Lidl, the German grocery store chain.

On the bag it says ”Arabica & Robusta”, ”Produced in Italy”. Other than that, there is little information on the contents. But that’s fine. Let the product speak for itself.

As you open the bag, you can instantly tell that there is Robusta in it: the bag aroma is  sweet, but earthy and pungent at the same time. The roast seems to be medium dark, around 3/5.

The aroma of the ground beans is naturally sweet and very chocolatey. Many of the classic Robusta elements are there as well—earth, flowers, and vanilla. However, dark chocolate is definitely the main feature. You get the impression that this is going to be a very full-flavored blend.

How does it taste, then? Well, it is quite flavorful indeed. Surprisingly, though, the dry earthiness takes center stage, while the chocolatey sweetness takes the supporting role. Overall, the flavor is not as full-bodied as one might expect. But then, this is not a high-end espresso blend anyway—it costs one third of the price of my beloved Pascucci Golden Sack.

So, is Espresso Magnifico ”magnifico”? Well, not exactly, but it’s definitely not bad, either. In my opinion, it is a reasonably fine grocery store espresso blend, made the Italian way. Quality-wise, it doesn’t seem to be far from classic espressos by companies like Lavazza or Segafredo Zanetti. I actually liked it better than many Scandinavian made ”espresso” blends. For me, it worked well as a dessert coffee after a big and spicy meal.

To be sure, I would prefer a full-bodied Pascucci blend over this, something like Mono Origine GuatemalaCaffè Bio, or (you guessed it!) Golden Sack. But considering the low price, Espresso Magnifico is definitely worth checking out.

Lidl Perfetto—not bad, but not ”perfetto,” either

One of my friends suggested that I try this: Perfetto from Lidl, the German supermarket chain. OK, I did it! Here’s what I have to say.

Like most European grocery store coffees, Perfetto comes in these 500g/17.6oz ”bricks.” There is no real description on the package. Only the Danish translation of the ingredients tells us this is about ”robusta-bønner.” Whether there is something else in this, we don’t know. They say the strength—whatever that means—is 9/10.

When I opened the package I instantly got the familiar aroma of robusta. Not bad! I was reminded of some Italian grocery store espressos, like Lavazza Crema e Gusto.

The bouquet was pleasant as well: Dark chocolate and vanilla. There was also some of that earthiness and sharpness that you associate with Italian style robusta.

I have to say the taste disappointed me a bit. Granted, all of the things I was expecting based on the smell were there. However, the whole experience was kind of hollow. Let’s put it like this: If the taste had a shape, it would be spherical. The edges would be medium thick, that is to say, full bodied and flavorful. But then, in the middle: nothing. In this sense, Perfetto was very similar to some other Lidl blends, such as Bellarom Java Sumatra.

So, is it ”perfetto”? No. Obviously not.

Is it bad? No, it’s quite OK for the (very low) price.

Would I buy it again? I don’t think so. But if I had to choose between this and the regular Finnish grocery store coffees that cost three times more, this would be my choice.

There’s one more thing, though. On the packaging there’s a mark that says ”UTZ Certified.” They explain: ”This coffee was grown by UTZ farmers who implement better farming practices, with respect for people and the planet.” OK, that’s all very good. However, I’d like to know this: How are you going to make coffee production sustainable and thus give ”respect for people and the planet” if the end product costs 1.43 euros per 500 g? That’s less than the tenth of what you pay for good Italian coffee! I hope they can do it!

The cheapest coffees—are they any good?

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It’s no secret. I love good coffee. The higher the quality, the better. At the same time, however, I have no time for coffee elitism—you know, the way some people frown at the idea of drinking the same stuff as the hoi polloi. I personally want to learn as much about coffee as I possibly can, whether you’re talking about top quality beans hand roasted by the local master, or the mass produced blends you can find in bulk on supermarket shelves.

So, I wanted to try this: get some of the cheapest coffee beans you can possibly find, and see what they are about. The most inexpensive ones I found were the following three products from Lidl, the German supermarket chain:

Bellarom Bio Organic 100% Arabica

Bellarom Crema

Italiamo Caffè Tradizionale 100% Arabica

All of these blends are really cheap. When I got them, the Italiamo was the most expensive at around 6 euros/kilogram, and the Crema went for 4 e/kg (!). Usually the prices seem to be a little bit higher, but even then you can get these blends for less than 10 e/kg. In 2019 Finland, that’s really cheap.

Also, all of these blends are straight Arabicas, roasted medium (around 3–4/10 in my estimation). There is no further description on any of the bags.

So what were these three blends like? Let’s look at them, one by one.

Bellarom Bio Organic 100% Arabica

As I ground this, I got a sharp and sweet, marzipan-like smell that made me think of many Paulig blends. After a minute or two, however, the sharp smell dissipated a bit, and I was left with a very basic Arabica aroma.

The bouquet was very similar. It was sweet, with a tiny hint of vanilla in the background. Pleasant enough, but nothing stunning. There were no obvious nuances to speak of, just your regular grocery store Arabica smell.

The blend tasted a lot drier than expected, somewhat bitter and acidic even. Nothing to write home about, really.

While I understand that taste is highly subjective, I don’t see why anyone would want to buy Bio Organic for anything other than the low price. In case you just want to ”get a cup of coffee” in the morning but don’t really care about what it tastes like, this could probably work for you. Is it bad? Not really. It’s just not very delicious, either. I don’t think I’ll buy it again.

Bellarom Crema

In the bag Crema smelled almost exactly like Bio Organic, with the Paulig-ish Arabica smell, only a little ”higher” or sharper. As I ground the beans, the basic aroma stayed the same, but I also got a faint hint of something that could be described as ”high” grassiness, with a citrusy feel. Sounds strange, perhaps, but it was quite pleasant, actually. A lot more interesting than Bio Organic.

In the cup, the aroma was sweet, with hints of vanilla and something almost floral here and there.

The mouthfeel was not particularly full, but rather kind of hollow, yet a little rough around the edges. After a couple of seconds, though, the taste came together nicely, and I got this familiar straight Arabica taste, with a nice vanilla-like sweetness.

While Crema is not a top quality coffee blend, I found it quite enjoyable for what it is. If this had been a blindfold test, I would never had imagined that this cost 4 e/kg. Would I buy it again? Maybe not. But if Crema was all I had, I could certainly live with it.

Italiamo Caffè Tradizionale 100% Arabica

This blend is made for Lidl in Italy. While the company doesn’t offer any further information about its origin, you can easily tell Caffè Tradizionale is different than the blends under the Bellarom brand name.

As you open the bag, you are greeted by the familiar aroma of an Italian espresso blend: dark, bitter chocolate, some almonds, even an amaretto-like aroma in the background. Very nice.

The bouquet feels pretty much the same. Only the dark chocolate has turned into milk chocolate by now.

The taste is much more uniform than in Crema, yet not super full by any means. Caffè Tradizionale is very much a medium blend, both in terms of body and strength. It’s not too sweet, but not too bitter either. You get a nice flavor of milk chocolate and almonds.

Caffè Tradizionale does exactly what you expect from it. It may not be top-notch artesan coffee, but a perfectly enjoyable Italian medium espresso, right up there with your Lavazzas of Segafredos. Only the price is cheaper.

The conclusion?

So, what do you make of all this? Here’s what I think: Even if you prefer really good coffee, hand blended and roasted by your local master, you should not underestimate the cheaper blends you can find in a supermarket. Granted, some of them are not very good, but others can be worth every cent.

Bellarom Java Sumatra

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Today's morning coffee comes courtesy of my friend @juices_juices : Bellarom Java Sumatra, from Lidl, the big German supermarket chain. This seems to belong to their line of high(er) end coffees. 100% Arabica, roasted so dark the bag aroma is almost sweet ("Strength No. 5"). They say it's "[r]ich and intense with a dark, chocolatey flavour." Brewed in the French press, you pretty much get what you would expect from a basic straight, dark roasted Arabica. It is dark OK, but not necessarily what the espresso man would call "rich and intense." Maybe a bit "hollow," if you will. But then, made in the Bialetti Moka, the chocolate starts to come through, which is nice. The intensity is obviously higher, too. In my opinion, though, the richness is not quite there. All in all, you might picture this as a budget version of Starbucks Verona, without the "Starbucks note." It is not gourmet coffee, nor is it trying to be, but a nice everyday blend that gets you started in the morning. Thanks man! #lidl #Bellarom #javasumatra #bialettimoka #coffeereviews

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Italiamo Caffè Tradizionale 100% Arabica